Innovation Day

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Wearables, bitcoin, finger-print ID…the list of new fintech in the industry grows longer and longer every day. But deciding what to invest in and what to pass on is key to building a transformative but realistic digital strategy.
• Understanding what new tech is available to you
• Determining what is worth investing in
• Navigating new trends to avoid wasted resources

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As 2016 comes to a close, it is clear that your customers want one thing: the same experience across channels. So how do you execute a transformative change across multiple channels?
• Creating standards around content
• Onboarding your colleagues to promote change
• Building a strategy for which channels to invest in first

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As the innovation function continues to develop, it needs to find a home within your larger structure. For some, that’s the innovation lab, for others, it’s a hybrid with CX or digital. Determining where innovation fits into your organization helps define it, and gives it a larger voice across your leadership team.
• Should you have a dedicated innovation lab?
• Within your org structure, who does innovation report to?
• What does it look like when each digital function has it’s own innovation team?

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The term innovation has been tossed around quite a bit over the past few years. If your organization isn’t doing it, you’re already behind the times. But what exactly is innovation?
• Understanding what innovation should mean to your business
• Determining whether it is a strategy, a culture, a function, or a project
• Looking at where to focus your innovation

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In some cases it can be easier and better to buy the new initiative you are looking for, rather than building it from scratch in-house. While in other cases that can be entirely disastrous. To achieve innovation, which way should you go?
• How do you find and source potential startup to integrate?
• Which startups are worth the investment and longevity?
• How to build a digital initiative from scratch that maintains the “startup” flexibility

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Oracle

Developing a strategy to capture and disseminate data across your channels is key to building loyalty and experience. Customers don’t like having to input their information twice! Build a strategy to interpret your customer data and create a seamless customer experience that increases engagement.
• How do you most effectively translate data from one channel to another?
• Who is responsible for which portions of data?
• How do you extract all customer data effectively.

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This is your opportunity to break into small groups and brainstorm with your peers on specific topics around innovation, mobile, payments, wearables and all future tech in Financial Services. Please choose two discussions for 30 minutes each.

1. Les Matthews, SVP, Business Development and Account Management, Mastercard

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The best way to kick off the conference is with some California cocktails with your fellow attendees! Help us celebrate with a variety of mixologist-created drinks and some tastes of the Golden State. What more could you ask for?