NetFinance Interactive 2016 (past event)
November 29 - December 01, 2016
Contact Us: 1 (888) 482.6012
Catherine Lynch
SVP, Digital Products
American National Bank of Texas
Check out the incredible speaker line-up to see who will be joining Catherine.
Download The Latest AgendaInnovation Day
Wednesday, December 6th, 2017
14:55 Panel: Who Owns What? Determining Where Your Customer Data Should Live and How It Should Be Relayed Across Channels
Developing a strategy to capture and disseminate data across your channels is key to building loyalty and experience. Customers don’t like having to input their information twice! Build a strategy to interpret your customer data and create a seamless customer experience that increases engagement.
• How do you most effectively translate data from one channel to another?
• Who is responsible for which portions of data?
• How do you extract all customer data effectively.
• How do you most effectively translate data from one channel to another?
• Who is responsible for which portions of data?
• How do you extract all customer data effectively.
Internal Strategies and Data Management
Tuesday, January 12th, 2016
09:30 Keynote: Extracting the Right Data from your New Fintech Initiatives to Build a Complete View of the Customer
As amazing and innovativeas new technology and gadgets can be, they are only as useful as theirdata. As banks continue to invest intransformative tools, they also need to know how they are being used, why theyare being used, and by whom (among many other questions). This data enables you to build a completeview of the customer and what kind of experiences they expect.
- What customer information do you need to be capturing?
- What processes should you put in place to enable a 360 degree view of your new technology processes?
- What is your data trying to tell you? What insights can you glean from it?