Andrew Most, Senior Director, Content and Marketing at Columbia Threadneedle Investments
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Andrew Most


Senior Director, Content and Marketing
Columbia Threadneedle Investments

Check out the incredible speaker line-up to see who will be joining Andrew.

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Customer Experience and Service

Saturday, January 6th, 2018


11:20 Panel: Using Content to Drive Deeper Connections with Your Customer Base

Content is King. You’ve heard it before and you’ll hear it again. Almost everything you do in your digital strategy comes back to your content. It is the core of what your customer interacts with. With often hundreds of products and dozens of options in how to display that, what works for you?
• What do your customers expect from their visual experience on your site?
• When and how should you invest in upgraded graphics and video content?
• What kind of journey should your customers have? What story should you tell?