Catherine Lynch

SVP, Digital Products
American National Bank of Texas

A strategic, results-oriented, Financial Services executive with extensive background in the Digital Line of Business including digital marketing, social media, the Internet store front and back office operations. As a leader with both a $15 Billion Asset Community Bank and a $49 Billion Regional Bank, I supported the distribution channel strategies for retail, commercial and wealth customers. Currently I have strategic ownership of the vision and roadmap for the American National Bank of Texas' digital products supporting all lines of business including retail, corporate, wealth management and insurance.

Check out the incredible speaker line-up to see who will be joining Catherine.

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Innovation Day

Wednesday, December 6th, 2017

14:55 Panel: Who Owns What? Determining Where Your Customer Data Should Live and How It Should Be Relayed Across Channels

Developing a strategy to capture and disseminate data across your channels is key to building loyalty and experience. Customers don’t like having to input their information twice! Build a strategy to interpret your customer data and create a seamless customer experience that increases engagement.
• How do you most effectively translate data from one channel to another?
• Who is responsible for which portions of data?
• How do you extract all customer data effectively.

Internal Strategies and Data Management

Tuesday, January 12th, 2016

09:30 Keynote: Extracting the Right Data from your New Fintech Initiatives to Build a Complete View of the Customer

As amazing and innovativeas new technology and gadgets can be, they are only as useful as theirdata. As banks continue to invest intransformative tools, they also need to know how they are being used, why theyare being used, and by whom (among many other questions). This data enables you to build a completeview of the customer and what kind of experiences they expect.

What customer information do you need to be capturing?
What processes should you put in place to enable a 360 degree view of your new technology processes?
What is your data trying to tell you? What insights can you glean from it?