Chris Ervasti

AVP, Marketing Manager, Video Strategy & Content
US Bank

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Innovation Day

Wednesday, December 6th, 2017

11:55 Panel: Build It or Buy It? When to Invest and When to Keep It In-House

In some cases it can be easier and better to buy the new initiative you are looking for, rather than building it from scratch in-house. While in other cases that can be entirely disastrous. To achieve innovation, which way should you go?
• How do you find and source potential startup to integrate?
• Which startups are worth the investment and longevity?
• How to build a digital initiative from scratch that maintains the “startup” flexibility

Customer Experience and Service

Saturday, January 6th, 2018

09:00 Fireside Chat: Creating a Customer-Centric Culture Across Your Entire Organization to Build Lasting Customer Relationships

Unlike traditional functions like general counsel, HR, Accounting etc. CX has evolved to infiltrate all functions within a larger corporate structure. It is no longer an addition to your marketing department or a new way to handle IT. This cultural change is felt throughout your customer base, increasing engagement and retention.
• Building a CX case for your leadership
• Acquiring the right resources to execute this kind of organization-wide shift
• Creating a strategy that makes everyone a stakeholder in change