Courtney Fischbach

VP, Social Media
Legg Mason

A seasoned brand strategist known for her creative approach, with 15 years’ experience building best-in-class marketing initiatives. As VP, Social Media at Legg Mason, she shapes social programs across LinkedIn, Twitter, YouTube, Facebook, and Instagram. Leading and executing strategy, content creation, advertising, competitive and campaign analysis, and listening/monitoring insights, Courtney gains and strengthens social relationships, drives engagement and traffic, and ultimately ties social objectives to key business goals.

Check out the incredible speaker line-up to see who will be joining Courtney.

Download The Latest Agenda

Innovation Day

Wednesday, December 6th, 2017

16:30 Collaborative Roundtable Discussions

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around innovation, mobile, payments, wearables and all future tech in Financial Services. Please choose two discussions for 30 minutes each.

1. Les Matthews, SVP, Business Development and Account Management, Mastercard

2. Asmara Mirza, Senior Manager, Omnichannel Planning & Capability Management, TD Bank

3. Marria Rhodriquez, AVP, Digital Product Manager, Wells Fargo

4. Courtney Fischbach, VP, Social Media, Legg Mason Global Asset Management

5. Ryan Miller, Head of Digital Innovation, Bank of the West

6. Amy Judd, GVP, Digital Innovation, SunTrust

7. John Robertson, Senior Director, Frontline Tech Strategy, CIBC

Customer Experience and Service

Saturday, January 6th, 2018

14:30 Case Study: Building a Voice and Driving Brand Engagement Through Social Media

As the millennial generation begins to dominate the workforce and customer base, social media is no longer an option or a nice-to-have. It is vital channel to your company’s story and brand.
• Learn which platforms and content strategies work best for your social media efforts
• Using social media to build customer loyalty
• Creating a seamless jump between social media platforms and your in-house channels