David Herpers

SVP, Omnichannel Sales & Engagement
U.S. Bank

David Herpers’ is a seasoned executive with over 25 years of experience in financial services. Currently, David is the SVP U.S. Bank, Omnichannel Sales and Engagement. As head of Omnichannel Sales and Engagement, David is responsible for driving sales through mobile, web, ATM (kiosk) and phone channels for the entire company’s product and services. Additionally, David is responsible for driving virtual channel adoption of the banks 17 million customer base, driving mobile app and web site engagement and usage. Prior roles for David include: Managing Director Bear Stearns, CMO Amerisave Mortgage, a national online mortgage lender, and SVP Bank of America, National Marketing and Product Development, Specialty Lending Group, a Boat and RV retail and wholesale lending division of Bank of America.

Check out the incredible speaker line-up to see who will be joining David.

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Innovation Day

Wednesday, December 6th, 2017

14:15 Case Study Revolution: Using Voice of Customer to Continually Improve your Digital Service Offerings

• what voice of customer exists in your organization today

• how can you bring all customer feedback into once consolidate view and prioritize what needs to be worked on next

• how to use this voice of customer data to drive continuos enhancement of your online banking and mobile/tablet experiences

Customer Experience and Service

Saturday, January 6th, 2018

15:35 Panel Discussion Revolution: Building a CX Framework for Your Mobile Channel

In the mobile channel, CX becomes more about easy navigation and a smooth customer journey than anything else. Your customers want as few clicks as possible to navigate through your mobile experience, and their most important call-to-action buttons right up front. How do you build a CX-oriented mobile channel to engage your customers?
• From content to UX, how do you deliver your CX?
• How do you deliver a positive mobile customer journey?
• What do your customers want to see when they first open your app or m.dot?