Ryan Hatfield

VP, Digital Campaigns Director
Fifth Third Bank

Responsible for Digital Transformation & Innovation as well as Digital Acquisition and CRM initiatives at Fifth Third Bank. Under the umbrella of Digital Transformation & Innovation, responsible for demonstrating the Art of the Possible by leading customer-centered experience design roadmaps and matching digital technologies suited to accomplish the milestones set-out while providing thought leadership, orchestration, and fostering a digital culture to meet the business and consumer needs of the new digital world in which we live. Additionally responsible for establishing new digital acquisition programs that have become the model for brand and acquisition efforts. Generated over $2.1MM in new, incremental revenue at a cost-per-acquisition (CPA) over 40% lower than other initiatives in the first 6 months alone.

Check out the incredible speaker line-up to see who will be joining Ryan.

Download The Latest Agenda

Innovation Day

Wednesday, December 6th, 2017

14:55 Panel: Who Owns What? Determining Where Your Customer Data Should Live and How It Should Be Relayed Across Channels

Developing a strategy to capture and disseminate data across your channels is key to building loyalty and experience. Customers don’t like having to input their information twice! Build a strategy to interpret your customer data and create a seamless customer experience that increases engagement.
• How do you most effectively translate data from one channel to another?
• Who is responsible for which portions of data?
• How do you extract all customer data effectively.

Internal Strategies and Data Management

Tuesday, January 12th, 2016

09:10 Keynote: Using a Data Management Platform (DMP) to Drive Improved Marketing Results

Bank marketers can no longer avoid engaging in data management and using disparate data within marketing. As they seek to organize, optimize, and activate the right data at the right time in the right channel, marketers are increasingly relying on data management platforms (DMPs) to help execute. Learn how to get started with a DMP, what they enable and why, as well as real-world use cases to spur ideas.

• What DMPs enable, types of data, and audience development

• How Fifth Third Bank is using these insights to inform its marketing strategy

• Results you can take to the bank [executives]